We came to this number in concert with the Guitar Center. We felt like with 1,000 at cost we could equip someone with a playable instrument that would get them back on their feet.
You can feel the (music) world is ready for an interruption. When people ask me, 'How do I break in' I say, 'Don't break in break out
When I wake up every morning and realize that I get to go out and do music as opposed to having to say, 'Would you like fries with that, sir' I'm so thankful that I'm actually paid to do this thing that I've loved all my life.
That's just as important when you talk about a musical culture. From our point of view as long as music is rising in that region, there's hope.
It won't come all at once. It will be a staged rollout, starting with the top 50 markets, which we will begin to roll out in July.
This allows us to select the advertising that is appropriate to the medium, but it is also more than that. It allows us to treat the Internet streams of these terrestrial stations as independent sources of revenue. And that is a very big deal.