There's really something powerful to this. It's cheaper to get customers to generate media than it is to do it yourself.
Reviews are critical to online success. Most sites do a pretty poor job of giving enough information to the customer to make a purchase. Less and less people are trusting organizations for their product information -- the BS levels are a little higher.
Visual Sciences has been acting in stealth mode for the past three years, and they by far have the most phenomenal product on the market. And unlike any other business intelligence tool, theirs is really designed for marketers.
For a product that just launched I'm extremely impressed. Tying it into the analysis, that's the key. Beforehand reviews weren't anything actionable. You can see with the search engine results that all those pieces are showing up because of the careful consideration in creating this.