We drove strong sales in satellite radio, MP3 players, and digital imaging three of the categories on which we focused our resources the most during the holiday season. Sales results were higher in these low-margin non-wireless categories however, we also experienced lower sales in high-margin categories.
Sales results were good in many low-margin non-wireless categories however, we experienced lower sales in high-margin categories. In addition, wireless sales and profits were below our expectations. The poor fourth quarter performance caused us to take a much deeper look at the state of our business and resulted in the launch of a turnaround plan including the significant fourth quarter inventory write-down.
Hundreds of children have been recovered through the Amber Alert plan, and the ability to ultimately deliver these alerts directly to the phones of nearly 200 million wireless subscribers can dramatically increase the reach of the program. Bottom line, if you have a wireless phone of any kind, there's no excuse for not being a subscriber to wireless Amber Alerts.