Well, you know, I did not realize what we were starting but, absolutely, I feel really good about the type of response we've gotten from all over the world. And now we are changing the world one bottle at a time and I feel personally that I have had something to do with help making a difference.
This is the type of groundbreaking plastic that we completely stand behind, and our fellow companies should as well. It should be the norm among bottled water manufacturers, and not the exception.
I felt the bottled water industry would be a huge growth industry. I was always looking for a better bottle.
We're the first beverage company in the world to exclusively use this material.