It's like the gold rush again.
Not at all, I never expected them to. I thought that planners and researchers would use it, but buyers would struggle to find the time to use this information. It's too complicated from a trading perspective.
We have been watching the digital publishing sector very closely over the last few years and have now decided it is time to ramp up our activity.
If you're in the business of selling advertising in the UK, traditional media has been pretty tough over the last 18 months. There haven't been many media categories that have seen much growth other than the Internet.