This is something that is excellent in promoting awareness of Las Vegas in one of our top overseas markets (Japan). The publicity the destination stands to earn as a result of associating itself with a prominent Japanese cultural and sporting event is wonderful.
Their motivation has proven strong in that (tourists) will find a way to get here.
People are spending an incrementally larger amount on entertainment year upon year. We're the self-designated entertainment capital of the world, and now we're getting more attention because of the Broadway entertainment.