The name doesn't impact sales. What impacts sales is the characteristics or the traits of the variety and how that impacts the bottom lines of the growers.
It's not ideal under preservation standards it is considered bad preservation by some. Others think it is better to have the building, even if it isn't on its original site.
There is a public good in having historic and beautiful buildings downtown. It is good to have skyscrapers, but you also need some touchstones to the past to make it interesting and distinctive.
It is unfortunate that Martin Selig came into the picture. He has no intention of saving the building. That was clear when we met with him.