I don't think its time yet,
This nigger, he's a stunt master
I believe that he really feels that everybody isn't hooked yet into the whole concept. You make it affordable, at a reasonable price, so they can learn about it. It's not an unreasonable position.
I don't think it's time yet. We need to convert a lot more people to the habit of buying music online. I don't think a way to convert more people is to raise the price.
The people at Apple fully understand the interaction between musicians and their audience.