We need to present both sides' arguments, both sides of the coin, as fairly and as accurately as possible, and really let the readers make their own decision. Marvel readers come in all shapes and sizes, and we speak to so many different people, different demographics. It's unfair for us to make this our bully pulpit and sit there and say, 'This bad. That good.'.
There has been a general consensus among us in editorial ... (that) we feel that after 40 years of publishing our heroes have become way to chummy with each other. In earlier times, there was a certain element of danger and mistrust within the Marvel Universe, both from the human populace and its heroes. Heroes would meet and not instantly know or even like each other. Spider-Man used to get shot at, he was considered creepy, dangerous and - as J. Jonah Jameson was fond of saying - 'a masked menace' 'Civil War' puts us back in that place. Where it leaves us Well, you'll have to read to find out.