I absolutely think this deal is putting us right there with the Big Four. People are going to talk about the Big Five. And for us here in Dallas-Fort Worth, it's fantastic since we can take the best of both networks and offer great prime-time programming every single night of the week.
The sales are definitely way up from last year. It's understandable it's been 15 years since they've had a playoff appearance, and this season's really given people something to be excited about.