Not a good product to eat if you're wearing a dark suit, because of the dust. It really is a bit of a problem. But that's about it.
They could have taken the 'history' slant of it. They could have taken a 'homemade' slant of it. They just went for 'strong,' ... You know, the mint's so strong it has to be in a metal box.
They need to continue to do what they've done in the past, which is cater to children and cater to children well. I think they need to not lose sight of what their strengths are not try to sort of diversify and suddenly come out with products that are chocolate.
We find that children as young as two are making decisions about what they want. They can't quite say it but by the time they're five they're pretty clear.