I think, realistically, people come to ski areas in the summer with the allure of beautiful green trails. They want to see rushing streams and rivers. That's what they have in their mind's eye.
There really is a feeling that you can get away with murder in Nuevo Laredo.
The conventional wisdom was, people were fairly safe if they were not involved in the drug trade. But once we learned people were being kidnapped for ransom, and given the numbers involved, we thought it important to notice that.