What we're doing is trying to build brand loyalty.
He has the looks, the personality, the talent. He doesn't drink, doesn't have tattoos. The sky's the limit with Corporate America.
This has been blown up into a big story because it's the week of the draft. Reggie Bush didn't know anything about this. He never lived in the house.
Based on the conversations I've had with members of the competition committee today, I do believe that they will allow Reggie to wear that number.
In my 32 years of being in this business, he's the most exciting player to ever come along. That's marketing abilities. I'm talking off the field. He has it all.