However, promoting and enabling local writers is exactly the sort of thing which Capital of Culture should be about.
It will add a nice demographic to the whole area. Everyone can feel a part of it. It will give a good balance of things to do.
If someone had a heart attack two years ago, they are still smoking 50 cigarettes a day and their blood pressure is up, they will not get cover. But if they had treatment and then improved their condition they probably would.