As far as I'm concerned, it will be worse in January. Everybody is trying real hard (around the holidays) not to rock the boat.
It's a societal change. It's how society changed on drinking and driving. Ten years ago, we weren't as informed on how bad it is.
People think it's all about women, but it's not. The more men that will talk about it, the better. When we realize it's an issue, that's when we can address it.