Knowing there's not going to be another opportunity tomorrow to buy the next player, you have a lot of people betting on this round right now.
They're being responsive because this is something the equity market has been looking for as a way to target some of (News Corp.'s) pure entertainment assets.
I think, under the traditional broadcast model, it is going to be very difficult to get other revenue streams right now.
Either you control your costs better by being integrated vertically by owning production, or the alternative is capturing new revenue streams.
It's definitely a consolidating sector. With few assets likely to come on the block, you can definitely command a premium.
Mel clearly has Wall Street's ear and attention. Whatever goes on, I think they want to hear it from Mel.
He's never been afraid to pay and keep a top producer.