One alternative would be to organize around customers and market segments or to organize, for example, around WSJ as a franchise. Either would involve more integration for print and online. Advertisers could be expecting us to be approaching them not just with a print offering and with an online offering, but with a cross-media offering.
We have people in print who think about circulation, ad sales, producing and delivering newspapers, and they're very print-focused because they grew up there. They don't think about online. And we have a separate online organization that until today reported up to an entirely different management team.