Motorola will do whatever it takes to maintain its dominant position and if that means doing stuff on Linux it means doing stuff Linux. If that means doing stuff on Microsoft then they'll do stuff on Microsoft, ... They are not religious. They'll do what their customers want them to do because the don't want to give up this very lucrative market to anyone else.
Investing during a downturn isn't a new strategy, but it's a bold maneuver nonetheless, given that TI isn't exactly flying high right now. Its revenues for the first half of 2002 were down to 3.89 billion, a 13 percent drop year over year. Cutting RD budgets can be tempting for managers during tough times, ... It's seen as a soft cost, like marketing.