Our goal at BLOCKBUSTER Online is to see that our subscribers get their highest ranked movie selections as often as possible. Additionally, our subscribers receive one free in-store movie rental each week, so they can watch the DVDs they received through the mail or easily satisfy last-minute movie impulses with a trip to the nearest Blockbuster store.
It's the old beta versus VHS dilemma. There's no way to know how long it's going to take for the general market to decide which formats will ultimately prevail. So while this shakes out, we're just going to listen to our customers and make sure we give them the movies they want in the format they prefer -- whatever the technology.
BLOCKBUSTER Online does not throttle. When we say our service offers unlimited rentals, we mean it. We don't prioritize our customers' movie fulfillment based on how often they use our service, and we don't limit the number of movies a subscriber receives each month. We want our customers to get the full entertainment value that comes from a subscription plan, whether that's watching 20-plus movies a month or five.