The idea is to create interaction and team synergy. We want our customers to work with us in a studio atmosphere to stimulate creative thinking. We'll do a design on the spot, create models and prototypes while the customer is here with us - in effect, we want to do it 'live' and get immediate feedback. It will shorten the design process and get the customer to market faster.
We've developed a world-class facility in our York headquarters where customers can come to explore shapes, materials, and color, as well as other aspects of packaging design. Our customers will be able to brainstorm ideas with our design team in order to provide us with their thoughts and guidance.