The interesting thing will be if the public sees through that - and thinks, I'll get a little more balanced view if I go over to my local news outlet and get the information there. Because the columnist that I read there is going to be a little more balanced than the guy who's paid by the team.
I don't think the old model will go away that fast. I think people are pretty stuck on the old models.
Where it makes me a little bit uncomfortable is taking the editorial content and turning one of those words into a commercial thing. I just feel like the actual editorial content within a news story should be sacred.
Rich media and multimedia content are much more popular, ... Media companies are more willing to put in the money to produce it. They recognize that people can now use it.