This will give us a better estimate of how most companies are doing. A lot of analysts will come in with both estimates, and we decided to do that with companies that have a lot of merger-related goodwill.
This is taking the exact opposition approach rewarding viewers for taking the time to engage and be interactive with television.
Prudential's downgrade is extremely rare. In the last five months, despite the market downturn, ratings have been fairly optimistic. This is very rare, especially for a company as big and as popular as J.P. Morgan Chase. It's also a tricky scenario in which J.P. Morgan also covers Prudential.
Everyone can relate to working for somebody, not being able to make your own choice. The commercial is a celebration of being in charge, nobody but me can call the shots. You're able to have fun with it.