Brad Adgate Quotes

You might not get a return on your investment tomorrow. You're laying the groundwork.

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They raised the bar so high in the first season that it kind of lends itself to disappointment. It's like you get a rock band together and they put a fantastic first album out because they spent 20 years working on it and then it's like, what do you do for a follow-up

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Several advertisers said there may be only one way for the networks to maintain decent levels in the future. It simply could run Survivor once a year, like American Idol, ... That program hasn't shown any audience erosion.

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They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.

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You're getting a group of these 75 million baby boomers who are very, very active, and there's a lot of them.

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The end is in sight, and it's going down as one of the best original pay-cable series. It's appointment programming.

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This lends stability to the company. It's always good to let people know who's in charge.

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They could create profiles so the commercials sent to consumers will be more relevant and won't be zapped. It's the future of advertising.

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I think (bringing in a fresh face like Rock) was worth the risk.

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Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.

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Late-night TV is starting to shift, ... The cable networks have started to effectively counter-program the broadcast networks. And they can get away with more daring content. They're starting to go after young adults.

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If he can continue to get these kinds of people, I think the show has a future. They're kindred spirits. They've seen a lot of the same things and know what each other is thinking.

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ABC has righted the ship, ... This is the first year since the late 1990s heyday of 'Who Wants To Be A Millionaire' that you're not really concerned about ABC.

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CBS is obviously dealing from a position of strength. They've already renewed 14 shows, which is more than half of their prime-time schedule.

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It would mean the end of made-for-TV movies on an ongoing basis. It could be another TV genre to go the way of Westerns and variety shows.

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In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials.

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I think (NBC Universal's strategy) was brilliant. This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.

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There is some concern that even though shows like 'Entourage,' 'Deadwood' and 'Rome' are well-received, they are not replacements for the Sopranos as a top-notch series to attract subscribers.

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The stiffer competition probably played into (the 'Idol' falloff).

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If there is an audience there, ... there'll be programming to cater to that. You fish where the fish are.

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The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out its going to be an exceedingly competitive time period, ... and points out the popularity of Thursday night as a source of advertising revenues.

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There is some value to playback (ratings), and I think that we'll see (it) because not everyone zaps the commercials. There are ways to avoid watching commercials when it's live. What the DVR ratings will tell you is who is zapping. When someone leaves the room (watching live TV), you never know.

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I think a lot of people will be watching it in the office. People don't have TV sets in their office, but they do have a computer with a broadband connection.

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No one expected it now. Five years ago this was something people might have (speculated about), but not recently. When you look at it, it probably makes a lot of sense.

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The ones most threatened are local (television) stations and then the cable operators. How much opportunity is there for local retailers to advertise

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