The influence of these huge and powerful corporations on the media leads to a pernicious kind of censorship. The problem is exacerbated by the fact that many of these corporations own and control the media. In 1996 the Seagram Company ran a whiskey ad on an NBC affiliate in Texas, thus breaking the decades-old tradition of liquor ads not being carried on television. Although network television is leery of running liquor ads for fear of offending their beer advertisers, Advertising Age reported that Seagram might have a winning card to play, ... If Seagram came to us with a hard-liquor ad, we'd have to look at it.