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 Chris Clevers - “Product quality has always been our main focus. We rarely lose a customer because our products don't do what we say they will do. We've really developed a loyal following of customers in the U.S. and around the world.”
 Chris Clevers - “We will continue down this road in the future, finding the best sources of nutrition that we can develop for aquatic pets. Good nutritional products will help keep fish alive and keep people in the hobby.”
 Chris Clevers - “We then try to duplicate the nutrition to give the fish what they would get in nature. Every single product we develop is conceived from first-hand experience with fish and then brought to market.”
 Chris Clevers - “We make a fish food for every type of fish we breed.”