You can see that he invests time to develop excellent work that differentiates itself from others. I'm always looking to be a leader, and Carlos knows how to stay on the forefront and create things that have never been launched before. Fans have a lot of options, and we need to stay on top with unique ideas.
Reggaeton means the same thing to Latino youth as hip-hop does to African-American kids. We didn't have artists to look up to before. But the young kids now, they're looking at Daddy Yankee and Tego Calderon and Ivy Queen like kids in the American 'hood look up to 50 Cent or 2Pac. I'm representing for my culture and my people. It's their music.
But when the infectious beat of reggaetn, which is derived from Jamaican dancehall and other Afro-Caribbean beats, became popular on the Spanish-speaking island, many local rappers abandoned standard hip-hop breakbeats. Latinos are children of la rumba, ... When people play drums it gets our attention right away. When we saw that, we realized there wasn't so much interest in hip-hop here anymore. We started to incorporate the ideas we had doing hip-hop with the base of dancehall and reggae en Espaol.