Breathing is fundamental to our health, but people don't think about it much. For those who do think about their breathing, whether they have asthma, live with a smoker, or struggle with respiratory illness, they often do not realize there is more they can do to better manage their respiratory health.
We often highlighted the extraordinary degree of earnings sensitivity at Pilgrim's Pride to chicken market prices, and to a lesser, but still strong, degree feed costs. We believe the big area of change is in leg quarters, which are exported and cannot be priced significantly forward. We believe at least some of this is due to consumer concern in the export markets regarding avian influenza.