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David Ogilvy Quotes

To advertisers Do not compete with your agency in the creative area. Why keep a dog and bark yourself

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If it doesn't sell, it isn't creative.

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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

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Leaders grasp nettles.

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I always use my clients' products. This is not toady-ism, but elementary good manners.

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The advertisers who believe in the selling power of jingles have never had to sell anything.

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The consumer isn't a moron she is your wife.

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What really decides consumers to buy or not to buy is the content of your advertising, not its form.

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