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Donald Norman Quotes

User-centered design means working with your users all throughout the project.

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We expert teachers know that motivation and emotional impact are what matter.

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AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.

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I prefer design by experts - by people who know what they are doing.

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Market segmentation s a natural result of the vast differences among people.

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Knowing how people will use something is essential.

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I believe that robots should only have faces if they truly need them.

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So what does a good teacher do Create tension - but just the right amount.

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If you think the products don't match what you want from a product, don't buy it.

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Scientists are always skeptics.

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In my opinion, no single design is apt to be optimal for everyone.

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Everyday people are not very good designers.

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Beauty and brains, pleasure and usability - they should go hand in hand.

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