Local production will make our position even stronger since we can offer our main volume model at a very competitive price.
We're challenging the very best in the segment by offering refined Scandinavian luxury -- in other words, clean and elegant lines combined with intelligent functionality. Every single detail has been designed with a firm focus on the user's well-being.
We are now challenging the best in the segment with a very special car. The S80 radiates what we call 'Scandinavian Luxury,' clean and elegant lines and intelligent functionality where every single detail has been designed with the user's well being in mind.
We have listened keenly to our customers and refined the cars to boost our competitiveness on both sides of the Atlantic. We already have a winning concept, so the aim was fine-tuning rather than making major changes. More sophisticated lines and materials and a better driving experience without compromising on demands concerning safety and power trains with good environmental properties.
China will probably be the most important car market in the world within 5 to 10 years.
We are convinced that the all-new Volvo S80 will be a very strong contender that will win over many new customers. We expect 70 percent of the average volume of 50 000 cars a year to be purchased by customers who do not drive a Volvo today.
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