We know that Americans are consuming their media across different platforms. Although nothing will duplicate the shared experience of watching a big event like the Olympics on television, the reality is that people are on the go and at their desks. Our objective was to create deep and compelling and rich offerings of Olympic coverage on these mobile applications -- and I'm including the Internet with that.
It's really difficult to predict what the future is going to bring. Right now the Olympics garners a premium in both rights fees and ad buys because it is able to attract and sustain an enormous TV audience. Until that audience and those advertising dollars are diverted to other media platforms, we will not in any way compromise the value of the exclusivity of TV.