Over the course of the past two weeks, ... NBC News has done a remarkable job of reporting on the devastation of Hurricane Katrina, and Steve has been integral in every aspect of our preparation, planning and coverage. . . . We have a talented team in place in the front office, and I'll be working closely with all of them throughout this transition.
I actually think we're still in the first inning. The changes are coming fast and furious, but I think it's going to evolve so much more over the next five years. Organizations that have been set up to deliver news and information in a very specific manner for the last 50 years need to evolve and need to evolve quickly.
Network news will still play an incredibly important role in this country, but the world that Peter, Tom and Dan began covering 25 years ago isn't the same world today. Technology, lifestyle and what constitutes news have all changed dramatically. I'm not saying that it is better or worse. I'm just saying that it's reality.
This acquisition allows us to marry our on-air branded content with compelling new interactive functionality. From the 'Today Show' to 'Project Runway' to 'The Biggest Loser' to all the health medical and lifestyles segments we do every day on every one of our owned and operated television stations, we will now be able to create a deeper, richer experience around our content for consumers across all emerging platforms.