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 Julien Letellier - “When we have the new site, we send an invitation to our other readers. Each time we launch a new one, our other readers have interest.”
 
 Julien Letellier - “Our main marks are the magazines because that is what people are used to paying - paying over a period of time. It's the same model (as print) but a slight difference.”
 
 Julien Letellier - “We put in a tracking system in the email so we know how many clicks and how many subscribed - so we can make sure it's effective.”