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My Favorite Quotes
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 Frank Luntz - “It's an economic and quality of life issue. People are witnessing the impact of illegal immigrants right in their communities.”
 Frank Luntz - “A caricature has taken hold in the public imagination Republicans seemingly in the pockets of corporate fat cats who rub their hands together and chuckle manically as they plot to pollute corporate America for fun and profit.”
 Frank Luntz - “It's almost impossible to go too far when it comes to demonizing lawyers.”
 Frank Luntz - “If we're getting information from 200 cable channels, if we're talking to 200 people a day, there are so many different messages that are cluttering our heads. It's the same way in corporate America.”
 Frank Luntz - “Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you.”
 Frank Luntz - “Politics is gut commercials are gut.”
 Frank Luntz - “Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.”
 Frank Luntz - “Sound science must be our guide in choosing which problems to tackle and how to approach them.”
 Frank Luntz - “If you're a good numbers person, you're a bad language person.”
 Frank Luntz - “Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.”
 Frank Luntz - “The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.”
 Frank Luntz - “There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.”
 Frank Luntz - “The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.”
 Frank Luntz - “Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.”
 Frank Luntz - “The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.”
 Frank Luntz - “Traditional market researchers are cold and calculating and scientific.”
 Frank Luntz - “There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties.”
 Frank Luntz - “If Republicans explain that the legislation takes time to have an impact, they're inoculated,”
 Frank Luntz - “The longer it goes, the more people build up a tolerance. We can predict if the report comes out, it will be devastating, but because expectations are that it will be devastating, it may not have as much impact.”
 Frank Luntz - “One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them you can't punch them you can't yell at them.”
 Frank Luntz - “I was fortunate enough to have been invited to do a presentation about how the American people didn't trust politicians in general and, quite frankly, didn't trust Republicans in particular.”
 Frank Luntz - “A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.”
 Frank Luntz - “My job as a pollster is to understand what really matters.”
 Frank Luntz - “I'm pretty loud and outspoken-but so often subtlety, the quiet voice, actually communicates.”
 Frank Luntz - “Look, this is about the real-life decisions of real-life Americans, who to vote for, what to buy, what to agree with, what to think, how to act. This is the way it is.”

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