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My Favorite Quotes
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 Marshall McLuhan - “Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.”
 Marshall McLuhan - “Schizophrenia may be a necessary consequence of literacy.”
 Marshall McLuhan - “A typewriter is a means of transcribing thought, not expressing it.”
 Marshall McLuhan - “Typewriter is a means of transcribing thought, not expressing it.”
 Marshall McLuhan - “The mark of our time is its revulsion against imposed patterns.”
 Marshall McLuhan - “Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.”
 Marshall McLuhan - “The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.”
 Marshall McLuhan - “Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.”
 Marshall McLuhan - “Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr”
 Marshall McLuhan - “We shape our tools and afterwards our tools shape us.”
 Marshall McLuhan - “We become what we behold. We shape our tools and then our tools shape us.”
 Marshall McLuhan - “The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.”
 Marshall McLuhan - “The rhythms of typing favour short, concise sentences, sentences with oral form.”
 Marshall McLuhan - “Class in society is determined by voice”
 Marshall McLuhan - “We don't know who discovered water, but we know it wasn't the fish.”
 Marshall McLuhan - “The new electronic independence re-creates the world in the image of a global village.”
 Marshall McLuhan - “The new electronic interdependence recreates the world in the image of a global village”
 Marshall McLuhan - “Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.”
 Marshall McLuhan - “American youth attributes much more importance to arriving at driver's license age than at voting age.”
 Marshall McLuhan - “Most people are alive in an earlier time, but you must be alive in our own time.”
 Marshall McLuhan - “Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.”
 Marshall McLuhan - “Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.”
 Marshall McLuhan - “The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.”
 Marshall McLuhan - “Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.”
 Marshall McLuhan - “The real news is bad news.”

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