Michael Gerard Quotes

Very few marketing organizations haven't at least thought about creating a dashboard or begun investments into it. Marketers might not have a dashboard today, but the reality that they need to be more accountable is here to stay.

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We've tried to raise the bar in our ability to analyze marketing investment and understand the attributes of leaders.

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The marketing function in tech is undergoing significant fundamental change. All tech marketers need to improve their effectiveness and IDC research demonstrates that a number of leaders are emerging. IDC will identify and then analyze the marketing management practices of these leaders, with the objective of sharing their techniques with others in the industry.

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