Mike Gatti Quotes

You need to be flexible in how you approach different groups. If a lot of your customers are younger, e-mail, text messaging or your website might be more effective with older people, direct mail may work best.

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We're saying pink is the new black.

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The market is extremely cluttered with advertising messages today. The biggest challenge facing all retailers is getting a real feel for who their customers are, and then marketing to that core.

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