After boasting about their collections of chains or ice, some of the rappers also opened about how they couldn't really afford what they bought, or how they felt pressure from their fans to maintain an image they couldn't keep up. They talked about the jealousy involved, about being threatened, being robbed and being hurt. And their regret is palpable. If anything, the book shows the good, the bad, the ugly, and then the sad, ... They're chasing these gold dreams, but what happens when you put too much value in your chain If you spend all your money on your ring and then you go broke It's not an advertisement for jewelry.