Howard's new appointment reflects the ever increasing importance of his role as a bridge between the technological and software areas of Sony's operations in the United States, ... He has continued to work closely with Tommy, John and the management teams of all of our U.S. businesses, and to fortify Sony's overall strategic goals in the digital environment of the future.
Even though Sony helped bring about the digital revolution, the company has failed to adapt to it. The standardization required to manufacture consumer digital products undercut the value of Sony's branded products. For example, the Chinese and other low-labor-cost manufacturers, using the same computer chips, could make the same DVD players and digital TV sets as Sony for a fraction of the cost. The result was a commoditized rat race that became unprofitable for Sony. When it became clear that Sony had to revolutionize itself, ... from an analog culture to a digital culture.