Paul Dergarabedian Quotes

The Super Bowl is one of those television events like the Academy Awards that really dominates and monopolizes the audience.

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It's a moral and psychological victory for Hollywood. It won't pull us completely out of the slump, but we'll end the year on a very positive note.

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By programming two films that aren't chasing the same audience, you can really build a pretty good weekend for two movies at the same time.

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What Maya is doing here is a good idea. If Mr. Esparza can pack them in, bring in the audience, it's good for the industry. I think it's these visionaries that are ultimately going to help the industry and save the day by taking the risks and spending the money, and I think audiences will respond.

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Nothing salves the wound of controversy like money.

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There can be lots of reasons for a film's delay.

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This is right on the money in terms of animated openings. This debut on 'Chicken Little' says they can do it, and they can bring in an audience.

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If it has a relatively low budget, it's a smart move. If it's something that costs a lot of money, you're really taking a risk. A movie like 'Crash' brought in a younger audience as well. That may be a new type of crossover movie to look at.

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Audiences are obviously in the mood for some light-hearted films.

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This is the perfect test to gauge the faith-based audience. You can't underestimate this market. The usual rules don't apply (to churchgoing audiences) because they can rally a crowd quickly.

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You look at the fact that DVD sales are down and it tells you again that it's product-driven, ... Because why would somebody want to buy a DVD of a movie they didn't want to see in the first place You still need to have great movies at the beginning of the pipeline and that feeds everything else.

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That's always the problem with films that get high expectation attached to them. If this does not beat the opening of 'Two Towers,' people will be decrying it as disappointment.

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Horror is one of those genres that have a seemingly inexhaustible supply of audience. And this year there has been a preponderance of ones that have done well.

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There seems to be a new benchmark in terms of what we call a blockbuster, ... This year, by the end of the year, we'll wind up with about 17 films over 100 million. But the key to this year's success is that we have five films that have gone beyond 200 million. That's never happened before.

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But I think this is a movie that's going to perform well this weekend and be in this for the long term, because it's a really good movie, and that will hold it in good stead and generate great audience reaction. So this is just the beginning for this film.

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Certain movie genres are more about the marketing. The influence that a review has on a movie depends on the type and who the target audience is. While positive reviews for certain genres don't affect the box office, a negative review might. Studios weigh the risk versus reward and in some cases are willing to just let the public decide.

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This film has everything going for it the critical acclaim, the word of mouth and, of course, the seven Golden Globe nominations never hurt. It's become the must-see movie of the season.

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The younger male audience, if you ask 10 of them if they'd rather go to the movies or play a video game, a lot of them are going to say they'd rather play a video game. Hollywood cannot release mediocre movies and expect people to line up in record numbers when consumers have so many options for their entertainment.

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You have to look at who's online, who's the audience for the movie. For this movie, it's a perfect choice because it will appeal to younger audiences.

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Trying to take lessons from this summer is going to be like trying to capture lightning in a bottle, ... because it's all changing all the time. By next summer, who knows where audience habits and tastes will be

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This was a good kickoff to what I think will be a pretty good run leading up to summer.

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Forty-year-old virgins everywhere are celebrating the No. 1 opening of their hero.

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People are very selective right now about how they are choosing to spend their discretionary income.

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In all fairness, this was more of a typical late-October weekend, as opposed to a year ago, when 'The Grudge' surprised everyone and made this weekend look pale by comparison.

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I think the thought is that this movie would have opened bigger, because it's 'King Kong' and it's Peter Jackson.

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