Experienced investors should already have well-rounded portfolios, but might be prepared to add specific industry-sector funds or even single-country equity exposure. This could give them the extra style bias they want to help them to achieve additional growth potential during the next phase of the economic cycle.
The concentration of stocks is concerning. An active fund manager would not put a portfolio together simply based on how big a company is or how big a portion of the index it represents. I would prefer to invest with a manager with a high degree of conviction in what they think are the best opportunities for growth.
Funds with the potential to make money in both rising and falling markets are likely to attract the same target audience that with-profit funds used to. But investors must always make sure that they are comfortable with everything their fund invests in and also that, as far as possible, they understand what the fund actually does. That way there are less likely to be any disappointments.