Another brand that faces challenges, at least based on those surveyed, is Levi's. The jeans brand ranked No. 4 overall among consumers age 34-49 and No. 39 overall. However, it was No. 70 among 21-33-year olds and dropped to No. 82 among the 13-20 demographic. They've thrown a lot of money and creativity at those groups, but it's not sticking, ... It's a strong brand, but it's not where it should be.
The level of U.S. indebtedness to the rest of the world has more than doubled over the past five years to more than 25 percent of its GDP. These large imbalances are not sustainable over the longer run. No country, even one as big as the United States can keep increasing its external indebtedness as a share of its GDP. Ultimately, these imbalances will have to be resolved.
I am just excited by it all. The Bank of Ireland have already brought a rugby pedigree to our table and we are delighted it is continuing. They are key sponsors of Ulster Rugby and there is a tremendous amount of experience there. They have already brought a lot of guidance especially the way we should market things.