Robbie Bach Quotes

We still think in a way the console isn't the way to make money.

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In September, Steve announced some significant cross-company organizational changes intended to achieve greater agility, better manage future growth, and drive our software-based services strategy. Today, I'm excited to share the plan for how our new Entertainment Devices Division will align itself to deliver on these company-wide objectives and the ED charter while simultaneously ensuring our continued focus and momentum on existing efforts.

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Having a head start is an advantage if we can build some momentum around the games that we can ship. If you look at the support we're getting, every major third-party developer in Japan is supporting the launch.

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Eighteen months out we have to go to developers and talk to them about the platform, talk to them about the tools and the architecture so that when the product ships there are amazing games available.

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You have to remember that the cost of those chips puts them out of the range of the console market.

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Price cuts come when you see a need in the marketplace, ... We saw a lot of momentum during the holiday at good prices.

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Although we will definitely miss Ed, he leaves Microsoft Games on a solid path with great strategy. Everyone must stay focused and keep moving forward. We hope Ed takes this opportunity to sit back, relax and allow himself a moment to enjoy the contributions he has made to the company and the industry.

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The point here is about choice. In the past, game consoles didn't offer much choice. You got what they said you got.

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We're not about text, we're not about browsing, we're not about e-mail. We're about gaming.

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We expect a strong portfolio of titles on launch day and through the holidays that will appeal to fans of every genre and gamers in every region. And with more than 200 games currently in development, continuous new additions to the library are on the way.

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We learned a lot from the first launch of Xbox in Japan, ... People didn't get excited about the games.

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Xbox 360 is the world's most powerful high-definition video game and entertainment system, delivering the best games and the next generation of Xbox Live, ... In addition, as the ultimate digital amplifier in the home, Xbox 360 will enable consumers to connect to digital cameras, portable music players and Windows XP-based PCs to enjoy integrated entertainment experiences that simply can't be matched.

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I think the thing people have to realize is that digital technology is changing the home in a profound way.

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sales rates are going to be a little bit less important.i What's really important is how we're setting up for the next two, three, four years.

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While I will continue to play an important role in the games area, I will spend more time thinking about our broader challenges and opportunities across the division.

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This holiday season, gamers in Japan, Europe and North America pining to experience jaw-dropping high-definition graphics, unmatched online play and compelling digital entertainment features of Xbox 360 will finally have the chance.

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This holiday season, gamers in Japan, Europe and North America pining to experience jaw-dropping high-definition graphics, unmatched online play and compelling digital entertainment features of Xbox 360 will finally have the chance. Renowned development studios around the world are busy putting the finishing touches on their Xbox 360 games. We expect a strong portfolio of titles on launch day and through the holidays that will appeal to fans of every genre and gamers in every region, and with more than 200 games currently in development, continuous new additions to the library are on the way.

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The digital lifestyle is about staying connected with people and information, and enjoying digital entertainment, wherever you are aa even in the car. Working with Fiat we have delivered automotive-grade systems that extend the digital lifestyle into the car at a price that is affordable to most car buyers. Windows Mobile for Automotive provides performance, reliability and flexibility for a new generation of in-car communication and infotainment solutions.

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The first version of Xbox was about building credibility and proving to the core gaming audience that we got it. We've done that in spades with the Xbox. In a way, we're almost too associated with (hardcore) gamers.

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The digital lifestyle is about staying connected with people and information, and enjoying digital entertainment wherever you are, even in the car.

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I'm focused on one thing and one thing only, ... If I take my eye off the Xbox mission for two seconds, I'll lose. I can think about portable games when I have time to think about those things.

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Putting a 56K (modem) in there wouldn't say much about our vision of the future.

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