One of our biggest risks is to hand over our brand name to a company or owner and hope they carry the torch, ... Our customers look at us as a chain as if we had complete control of hiring, firing and standards all things that make a brand. (Superior Air) was an easy fit in that their attitudes, beliefs system and values are equal to what we believe.
If you are a pilot going to an airport where you dont traditionally fly and have a choice to deal with (fixed base operator) company A, B or C, youre most likely choose the corporate brand you are used to, ... Its like going on the Internet to find a hotel. You may not be sure what it looks like, but you know if you go to a Hilton, there are certain standards to which they are accountable.
When Christopher got his license it had the organ donation on the back. My husband is a retired firefighter and Christopher had seen and heard a lot about accidents and what happens to people, and he was very aware of what problems there are and that is something he wanted to do. So he is still helping people.