The community was heavily involved in the process of identifying what our Loudoun brand is. North Star met personally with a selection of key business stakeholders, including members of the Board of Supervisors, the Chamber of Commerce, our Economic Development Commission, Loudoun County staff, and business leaders that play a key role in the county.
Sometimes we only get one chance to connect with a prospective business who might be considering many different localities at the same time, we really wanted something that was memorable. Memorable hopefully in a positive way, and something that instantly tells a prospective business about the great things in our county.
The analysis of the research showed that what distinguishes Loudoun County from competitors is the county's veritable treasure trove of diverse assets including one of the largest international airports in the world, one of country's most educated workforces, thriving rural businesses, entrepreneurialism, and a beautiful community of rural landscapes, historic towns, and well-planned suburban developments.