Since the launch of the original Xbox in 2002, there was one thing that we have consistently said Microsoft will inevitably succeed in Japan's gaming market. I believe that this year will be the stepping-stone to that success. The Xbox 360, which was released last December, is not just the only next-generation console available in the market, but it will also continue to be the best console for years to come. The Xbox 360 is a well-balanced console with high hardware capabilities. Furthermore, it is easy to exploit its capabilities to produce high-quality next-generation games.
While 3D has been popular in the PC and game console market, to date there has been little penetration of 3D graphics and sound in consumer applications that require low power and reduced cost. ZEVIO will enable 3D capabilities in these applications while maintaining the retail price points and low-power consumption required by the consumer market. With its unique combination of media processing and advanced graphics, ZEVIO is positioned to penetrate a potential market of over 300 million units in 2005 and 400 million units by 2009.
In 2004, video games flew off the shelves as eight titles were sold per second per day throughout the year, evidence of the continuing vast popularity of games among consumers of all ages. This industry remains strong and poised for renewed double digit growth over the next five years as we enter a new cycle of video game console launches. The future could not be brighter.
With thousands of people pre-registered for this Mountain Dew sweepstakes, we have seen great excitement surrounding the promotion. The Xbox 360 has the potential of not only transforming the gaming experience, but the entire entertainment experience, which is why this next-generation console is an incredible prize for our consumers.
Edge underscores the bold, American design direction for all Ford vehicles going forward. Edge also is packed with Ford innovation from its panoramic glass roof and laptop-friendly center console to fuel-saving engine and advanced safety features. We expect Edge to make waves in the hot crossover market this year just like the Fusion did for midsize cars last year.
One thing that we do more now than we used to is to call each other every day. Every once in a while, someone will have a meltdown, and we'll have to console them. Since Feb. 3, it's been devastating, but we try to keep pressing forward. Sometimes I'm in the grocery store and I see people that look like Ali, with their stature and their build, and I follow them into the store to see if it's her.