Daniel Yankelovich Quotes

Public opinion has come to mean what public opinion polls measure: the vagaries of the public viewpoint at a moment in time, however vague, confused, ill informed and clouded with emotion it may be. Public judgment, on the other hand represents the public’s viewpoint after all elements of mere opinion have been distilled from it. […]

In arriving at moral resolution, people’s first impulse is to put their own needs and desires ahead of ethical commitments. But once they have had time to reflect on their choices, especially if they have had time to reflect on their choices, especially if the larger society provides moral support, the ethical dimension asserts itself, […]