Edward de Bono Quotes

A memory is what is left when something happens and does not completely unhappen.

It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.

A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports that myth.

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

Intelligence is something we are born with. Thinking is a skill that must be learned.

Humor is by far the most significant activity of the human brain.

Humor tells us more about how the brain works as mind, than does any other behaviour of the mind – including reason. It indicates other thinking methods, something about perception, and the possibility of changes in perception. It shows us that these changes can be followed by instant changes in emotion – something that can […]

Creativity involves breaking out of established patterns in order to look at things in a different way.

Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.