Roland Barthes Quotes

What the public wants is the image of passion, not passion itself.

I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object.

There is only one way left to escape the alienation of present day society: to retreat ahead of it.