The supreme excellence is not to win a hundred victories in a hundred battles. The supreme excellence is to subdue the armies of your enemies without even having to fight them.
Opportunities multiply as they are seized.
If you are near the enemy, make him believe you are far from him. If you are far from the enemy, make him believe you are near.
As living spies we must recruit men who are intelligent but appear to be stupid.
Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
There are not more than five primary colors (blue, yellow, red, white, and black), yet in combination they produce more hues than can ever be seen.
Kill one, terrify a thousand.
One who sets the entire army in motion to chase an advantage will not attain it.